LEGO

The name “LEGO” is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It‟s our name and it‟s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

The LEGO brick is our most important product. We are proud to have been named “Toy of the Century” twice. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.

The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.