BALENO

Baleno is a Hong Kong clothing brand sold in Asia. It is one of the most successful fashion brands to expand into China since opening up its retail markets.

A Hong Kong-listed textile company called Texwinca acquired the Baleno trademark and formed Baleno Holdings Limited in 1996. It expanded rapidly into China, becoming one of the most famous brands there, with 535 shops by 2003. An academic study credited its success to affordable prices, mass appeal, design and good quality.

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